New Holland is a manufacturer of agricultural machinery and construction vehicles belonging to the CNH global concern. Named after the town in the US state of Pennsylvania, the New Holland Company was established by Abe Zimmerman in 1895 in the same town.  What began as a workshop for agricultural machinery saw at the start of the 20th century a boost in the production as well as in the sales of agricultural machinery. After a short interruption due to the global economic crisis, New Holland finally joined the league of the leading producers of agricultural machinery in 1940 – helped by the introduction of the baling press to the market.

The new Holland company

In 1947, after being taken over by the Rand-Sperry Cooperation, the producers, now named Sperry-New Holland, expanded to Great Britain and opened a new factory. In the 1970s the company had already made it to being fifth place in the agricultural machinery market. After a company take-over by Ford in 1986 and the development in the production of tractors, the company finally went into a co-operation with Fiat in 1991. After the take-over of the Case Cooperation in 1999 by Fiat, the agricultural and construction machinery concern Case New Holland was born. The brand name remained regardless of the many company take-overs: Since the year 2000 all tractors in addition to the combine harvesters produced by the company merger carry the name New Holland. The name stands for quality and maximum efficiency in the production of agricultural machinery.

Used New Holland Combine harvesters

In September 2008 a New Holland combine harvester managed to set a new world record in harvesting. The machine was able to harvest 551.6 tonnes of wheat distributed of 53.5 ha in just eight hours. Case New Holland is still endeavouring to develop their high-performance products further. At the moment they are working on the development of a hydrogen-powered tractor. In order to push this form of sustainable agriculture further, the company has been actively supporting renewable energy by implementing emission-reducing systems since 2006. The effort for constant innovation is reflected in the successes of the New Holland Company: According to the stock exchange list, New Holland is, beneath the cover of CNH Holding, the worldwide second-biggest producer of construction and agricultural machinery. The available products range from loaders and harvesters to tractors in over 80 different product varieties: Thus constituting the world’s largest variety of agricultural equipment.